Buffalo New York Commercial and Editorial Portrait Photographer - Luke Copping

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TRYING ON A NEW LOOK

Buffalo NY Chef Smita Chutke Throws spices into the air - overlayed with the Luke Copping Photography Logo

You may have noticed a new look around here lately!

Over the past couple of months, I've been working with Wonderful Machine on a visual reinvention for myself. The goal was to create new brand elements that align with my work's energy, color, and style -

something that I could have a lot of fun with in terms of pairing it with my imagery online and in print promos.

I went through several revisions with designer Lindsay Thompson to arrive at this new logo and color scheme. The hand-brushed logo and the colors are bolder, more attention-grabbing, and wonderfully imperfect (a lot like me and my work). Lindsay did a fantastic job on this one — I could not be happier with the results.

I'm already having a blast updating everything to match this new brand - including my website, my print portfolio, and even some new swag for my clients and crew!

Be sure to check out the brand launch reel on Instagram.

Luke Copping Brand Guide

Luke Copping Waterbottle

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